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News and articles relating to consumer privacy by Adam K Levin.

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The Hidden Cost of Verizon’s ‘Free’ Rewards Program


With the announcement of Verizon Up, a new wireless rewards program that provides users with customer incentives, first-dibs opportunities on things like VIP tickets and other exclusive deals, we thought it was time to review how reward marketing plans work. First, the good news: Verizon Up is free! Like their intrusive cousin the loyalty program, reward-based marketing schemes usually require no additional fees. In essence, Verizon Up is a camouflaged version of what author Seth […]