Assuming this is not a case where other shoes will be dropping with the thud of carefully manipulated damage control, MyHeritage did everything right.
First, they were urgent. They released news of the event the day they found out that 92,283,889 user email addresses coupled with hashed passwords associated with personal MyHeritage accounts had been found on an outside server. The statement was clear and detailed.
Second, MyHeritage was transparent, providing minute details of not only what they knew, but what they were doing to find out more, and how the incident might affect the over 92 million people who had accounts on the site.
Finally, they were empathetic. The company established a customer call line set up before releasing the day-of statement about the incident, where anyone could get information and guidance.
Read the rest of the story on Inc.com.