Personal information may be valuable to your business, but it’s also something your customers value. Consider taking the following actions to create a culture of respecting privacy, safeguarding data and enabling trust in your organization.

If you collect it, protect it. Follow reasonable security measures to protect individuals’ personal information from inappropriate and unauthorized access.

Be open and honest about how you collect, use and share personal information. Clearly communicate your privacy practices and any tools you offer consumers to manage their data.

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Learn more about Privacy during Data Privacy Day.