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Personal information may be valuable to your business, but it’s also something your customers value. Consider taking the following actions to create a culture of respecting privacy, safeguarding data and enabling trust in your organization.

If you collect it, protect it. Follow reasonable security measures to protect individuals’ personal information from inappropriate and unauthorized access.

Be open and honest about how you collect, use and share personal information. Clearly communicate your privacy practices and any tools you offer consumers to manage their data.

You can learn more about how to protect yourself from identity theft and other scams from Adam Levin’s newest book, Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves. This is your survival guide to help you avoid hackers, phishers, and scammers from becoming your problem. With a clear headed, practical approach, Swiped is invaluable not only for preventing problems but helping consumers cope when dealing with identity theft incidents. Order your copy of the best selling Privacy and Online Safety book on Amazon.

Learn more about Privacy during Data Privacy Day.